BEAUTY
BEYONCÉ | Parkwood Entertainment | Skincare
Product Conception, Brand Identity, Package and Bottle Design
LANCOME PARIS | Le Teint Particulier
Brand Identity, Package Design, Visual Merchandising
New product launch matching the customer’s skintone
and creating custom foundation using the cmyk system.
LANCOME PARIS | Matte Lip, Lipstick Collection
Brand Identity, Package and Bottle Design, Brand Launch Campaign
New product launch introducing ultra matte lipstick in bright color bullet form.
LANCOME PARIS | Beauty Spring Essentials
Brand Brand Image Campaign
New product launch introducing the new Spring Collection.
FEKKAI | The One, Hair Collection
Brand Identity, Package and Bottle Design, Brand Campaign
New product launch introducing “The One” by renowned hair
stylist, Frédéric Fekkai.
LAURA MERCIER | Beauty & Skincare
Brand Identity, Package and Bottle Design, Brand Campaign
Overall global brand direction and repositioning.
RÉVIVE | Beauty & Skincare
Brand Identity, Package and Bottle Design, Brand Campaign
Overall global brand direction and repositioning.
KARDASHIAN BEAUTY | Beauty
Brand Identity, Package and Bottle Design, Brand Campaign
New celebrity product launch.
RINNA BEAUTY | Beauty
Brand Identity, Package and Bottle Design, Brand Campaign
New celebrity product launch for Lisa Rinna Lips.
KIKO COSMETICS MILAN | Beauty and Skincare
Brand Identity, Package and Bottle Design, Brand Campaign
New product launch introducing new colors.
NYAKIO | Beauty & Skincare
Brand Identity, Package and Bottle Design, Brand Campaign
Overall global brand direction and repositioning.
CACAYE | Skincare
Brand Name and Identity, Package and Bottle Design, Creative Direction
Overall global brand direction and launch for startup DTC brand.
DAVINES PARMA ITALY | Hair Collection
Brand Campaign, Creative Direction
Overall global brand direction and launch creating new brand assets, photography and design.
PETER THOMAS ROTH | Beauty & Skincare
Brand Identity, Package and Bottle Design, Brand Campaign
Overall global brand direction and repositioning.
FRAGRANCE
BEYONCÉ | Parkwood Entertainment | Fragrance
Product Conception, Brand Identity, Package and Bottle Design
ZEGNA | Z Zegna
Product Conception, Package and Bottle Design, and Brand Campaign
Create a motosports-themed fragrance collection including limited editions of the now iconic, “Z.”
JAMES DE GIVENCHY: TAFFIN | Brand Identity
Brand Identity, Package and Bottle Design, Brand Launch Campaign
New product launch introducing new fragrance collection by James De Givenchy.
BULTHAUP | Signature Scent Experience
Custom interactive scent program for multiple showrooms including, NewYork, Dallas and Los Angeles.
B&B ITALIA | Ambient Scent Branding
Custom aromatic scent branding for multiple hotel lobbies in major cities.
BOFFI | Ambient Scent Branding
Custom aromatic scent branding and design for multiple locations.
J BALVIN | Signature Scent
Custom Fragrance Collection for multiple private residences and celebrity’s personal use.
SONY HALL | Performance Scent and Art Installation
Aromatic and Ambient Design for Sony Scent and Sound
Creation of unique musical art / scent installations throughout the space.
THE LANGHAM NEW YORK | Signature Scent and Art Installation
Aromatic Design, Scent Program
Creation of unique scent installations and art throughout the property.
THE NOMADE TULUM | Signature Scent and Art Installation
Aromatic Design, Scent Program
Creation of unique art / scent installations throughout the Mexican resort.
AUBERGE RESORTS | Spa Product Design
Aromatic Design, Scent Program
Creation of unique scent branding for products in the spa.
GOLDENEYE RESORTS | Brand Identity | Spa Product Design
Hotel Rebrand, Aromatic Design, Scent Program
Creation of unique scent branding for products in the spa.
THE MACALLAN | Signature Scent and Installation
Aromatic Design, Scent Program
In conjunction with the Aman Resort in Turks and Cacios, creation of unique art / scent installations throughout the property.
THE WELL | Spa Program
Aromatic Design, Spa Scent Program
Creation of spa experience and products.
SIX SENSES | Aromatic Program
Aromatic Design, Hotel Development
MORRIS ADJMI | Ambient Scent
Aromatic Design, Scent Program
Creation of unique spatial scent installations in collaboration with renowned architect, Morris Adjmi.
CASWELL MASSEY | Strategic Design and Positioning
Product Conception, Bottle Design, and Brand Campaign
Focusing on visual design, photographic direction and merchandising.
MANTERO | Signature Scent and Showroom Design
Creation of immersive “silk experience” including scent for flagship store, Lake Como.
CONSUMER BRANDS
DUCATI
Brand Relaunch, New Product Development, Strategy
Acquisition and Turnaround of Legendary Motorsports Company.
New street models developed, built ancillary businesses, including apparel and accessories, licensing and entertainment divisions, took company public on the New York Stock Exchange and the Borsa Italiana, Milan. Created $1B plus motorsports franchise.
FERRARI | Flagship Store Design
Created original flagship store design including initial merchandising platform.
MASERATI | Motorsports Entertainment
Created custom interactive / live customer events, including racetrack testing of new models in Mugello, Italy.
OMP | New Product Line and New Corporate Identity
Product Development, New Brand Design, Global Marketing
Development of Formula One-themed protective gear including fire-retardant racing suits and associated gear.
BALLY | Brand Relaunch, New Product Development, Strategy
Product Development, New Brand Design, Global Marketing and Launch
Strategic consulting and right-sizing for Swiss purveyor of luxury goods.
OAKLEY | New Product Line
Product Development, Global Marketing and Launch
Development of moto-themed eye wear including glasses, sunglasses, goggles and gear.
ROBERT MARC | Brand Campaign
Brand Campaign, Package Design, Creative Direction
New product launch introducing new sunglasses.
TUMI | Redesign and Relaunch of T-3 Luggage
Design and Marketing
Product redesign and relaunch of T-3 product line to attract new
customers with a race/sport theme, new color livery, branding.
BRIGGS AND RILEY | Brand Campaign
New Collection
New brand campaign for 2021.
DKNY | Capsule Collection
Design and Marketing
Unique capsule collection of sport-inspired pieces in Italian leather and ballistic nylon.
PUMA | Motorsports Collection
Design and Marketing
Creation of unique product line with a motorsports theme, including athletic foot gear and apparel.
COSTUME NATIONAL | C’N’C
Design and Marketing
Creation of unique bridge product/apparel for C’N’C with a motorsports theme.
ANISA BEAUTY
Design and Marketing
Corporate ID Overhaul.
FASHION
FENDI | New Collection
Concept and Creative Direction, New Collection Editorial
ETRO | New Collection
Concept and Creative Direction, New Collection Editorial
BULGARI | New Collection
Concept and Creative Direction, New Collection Editorial
KITON | New Collection
Concept and Creative Direction, New Collection
LEVIS | New Product Line
Concept and Creative Direction, New Product Line Editorial