Located on Jamaica's north coast, Firefly is the historic home of playwright and composer Sir Noël Coward. Coward purchased the property in 1948 and helped make Jamaica a destination for movie stars, literary greats, and even Britain’s Queen Mum, who famously stopped by the house for lunch on her 1965 trip to the island. With its ideal position and stunning views, Firefly’s magic persists to this day, offering guests an ideal experience of Jamaica's natural beauty and the opportunity to walk in the footsteps of the 20th century’s chic celebrity set.

We are delighted to share a sneak peak of our collaboration with Chris Blackwell, founder of Island Records, and the Noël Coward Foundation on a new brand identity for Firefly, including iconography, design, typography, and storytelling.

This work represents one facet of our broader collaboration with the Noël Coward Foundation. We are happy to be a partner in its efforts to steward the legacy of one of the most stylish and prolific figures of 20th century entertainment.