We invent new product.
THE LANGHAM HOTEL Olfactive Design, Scent Formulation, Art Installation, Experience, Sculpture
GOLDENEYE Graphic Design, Olfactive Design, Scent Formulation, Product Design
SANDBOURNE SANTA MONICA Olfactive Design, Scent Formulation, Product Design
PERFECT WELLNESS Graphic Design, Olfactive Design, Scent Formulation, Product Design
WALDORF ASTORIA Olfactive Design, Scent Formulation, Product Design
B&B ITALIA Olfactive Design, Scent Formulation, Product Design
PARFUM BEYONCÉ Naming/IP, Design, Packaging
The Ducati MH900e
FIREFLY Brand Identity, Graphic Design, Positioning
DUCATI Brand Relaunch, New Product Development, Strategy, Licensing, IPO
ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography
Z ZEGNA FRAGRANCE Product Design, Brand Identity, Package Design, Creative Direction
THE MATRIX RELOADED New Product Development, Strategy, Licensing
BRIGGS & RILEY Brand Identity, Creative Direction, Copy, Photography, Video
We create sensation.
BULTHAUP Scent Happening, Sales Activation, Brand Identity, Package Design, Creative Direction
LANCÔME Brand Identity, Package Design, Creative Direction
VIBRAM Concept, Creative Direction, Direction, Production, Editing, DP & Photography
NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction
CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction
We make things beautiful.
RINNA BEAUTY Naming/IP, 360º Branding, Design, Packaging
BIO ALCHEMY OLFACTIVE Brand Identity, Package Design, Creative Direction
DAVINES Concept, Creative Direction, Direction, Production, Editing, DP & Photography
RÉVIVE Brand Identity, Package Design, Creative Direction
TUMI X DUCATI Brand Identity, Package + Product Design, Creative Direction
FRÉDÉRIC FEKKAI Brand Identity, Package Design, Creative Direction
LAURA MERCIER Brand Identity, Package Design, Creative Direction
We refresh heritage brands. We create beauty that redefines category. We rev high performance and motor sports brands across sectors and geographies. We enhance lifestyle and luxury brands – and add sizzle to celebrity around the world.
Our line extensions and dynamic product launches strategically reposition great brands for the next chapter in their growth and development.
We enhance profitability for our businesses.
Our clients return to us again and again for original ideas, unique approaches to legacy businesses, new product initiatives and strategic creative acumen.
We have added hundreds of thousands of units of new and existing product growth for multiple clients in beauty, health and wellness, hospitality, high performance automotive, luxury travel, fragrance, and the consumer products space.
We are pleased to meet you.
147 W 35th street
suite 1108
New York, NY
10001