Lancôme
Brand Identity, Package Design, Creative Direction
We created a campaign for Lancôme’s Le Teint Particulier, a customizable foundation blended at the point of sale using a color-matching algorithm that draws from 22,000 possible skin tones. Through the concept of “Infinite Color,” we employed the product itself as a medium for sculpting textures and Lancôme’s own logo, highlighting the luxury and artistry of this revolution in cosmetic technology.
Client
Lancôme
Sector
Retail – Skincare
Discipline
Campaign Concept
Creative Direction
Photography