The client, a tremendously successful social media star and promoter of new product, came to us with an exciting project: to start a very personal new venture, an apparel brand offering a highly curated and elevated selection of basic garments for everyday wear, for all body types. The color ways are a variety of neural tones, hence the company name, "nuuds.”

Our task was the creation of a 360 degree brand experience including, naming, logotype, icon development, website development and the creative direction of unique photoshoot in NYC shot by our photographer, Roberto Patella, which included friends, family, customers and models — all wearing nuuds clothing. The company was launched in record time — selling out the entire collection of apparel within hours.